ah↗Alberto Hernandez Herrera
Product designer
PRODUCT DESIGN · DESKTOP & MOBILE

Clarity in the complex.
Care in the details.

I’m Alberto. I design digital experiences around clear decisions, considered interactions, and a visual language that earns its place.

Explore all 7 cases↘
SELECTED WORK & EXPLORATIONS / 2026Product interfaces. Commerce. Typographic craft.

Different products.
A considered approach.

Five projects from my Contra portfolio and two independent product concepts. Explore the context, interface decisions, and available screens in each case.

Explore a case

07 CASES / DESKTOP · MOBILE · WEB
01—05 / PROJECTS FROM CONTRASee independent concepts 06—07 ↓
02 / DESKTOP PRODUCTINTERACTIVE CONCEPT

FlowERPConnected business. Clearer decisions.

A unified workspace exploring how sales, inventory, and finance can become easier to navigate.

Try the prototype ↗
03 / E-COMMERCEPUBLISHED WORK

Fragancias 3YA storefront with a sense of discovery.

Shopify design, development, and ongoing maintenance, bringing product collections and the shopping journey into focus.

04 / TOURISM WEBSITEPUBLISHED WORK

Miami Tropical BreezeFrom inspiration to the next adventure.

A tourism website connecting Miami tours, private transfers, and direct booking inquiries in a responsive, multilingual experience.

05 / MOBILE DISCOVERYPUBLISHED WORK

Ponte de TapasLocal flavor. A distinctive experience.

A mobile experience for discovering tapas and local venues, with photo-led listings, venue details, maps, and filters for food type and distance.

Two small product studies, with working interaction samples and a look at the thinking behind the interface.

06

Atlas — A calmer way to work.

Turning a crowded workspace into a clear sequence of decisions.

07

Ritmo — Small moments, by design.

A mindful routine that makes starting over feel natural.

A voice.
Built letter by letter.

An original geometric display experiment: wide proportions, chamfered curves, and a deliberately low crossbar. Two weights. One visual rhythm.

AH FORMA / REGULARFORM
FOLLOWS
FEELING.
A—Z / 0—92026 ↗
AH FORMA / BOLDAa

Structure creates character.

CAPITALS BY DESIGNÑ / Á / Ü

Make it say something.

INTERACTIVE TYPE TESTER
MAKE ROOM FOR IDEAS.
AH FORMA · UPPERCASE DISPLAY · EXPERIMENTAL

Includes A–Z, 0–9, Spanish accents and basic punctuation. Lowercase renders as capitals.

Download the font study ↙2 TTF files + usage notes · v0.1
01 / CONSTRUCTION

Geometry, with a signature.

Angular bowls and low crossbars establish a recognizable rhythm across the alphabet.

02 / APPLICATION

Display, not body copy.

Made for short headlines, posters, and visual experiments. Reading text uses the portfolio’s separate UI typeface.

03 / NEXT ITERATION

A specimen, still evolving.

Spacing, optical corrections, and pair-specific kerning need further refinement. Created for this portfolio with AI assistance.

Good design has
a point of view.
And a reason.

A polished screen is a beginning. The real question is whether someone can understand it, use it, and recover when things go wrong.

EXAMPLE CRITIQUE
A CLEARER EXPORT FLOW

Make the next step
unmistakable.

01

One primary decision

Competing actions dilute hierarchy. Keep “Export report” primary and let secondary actions recede.

P1
02

Say what will happen

“Continue” hides the outcome. Name the action, the file format, and the scope.

P1
03

Design the complete state

Prevent duplicate exports, announce completion, and offer a retry path if the action fails.

P2

Validation plan: test first-click accuracy and task completion with representative users. No user study has been conducted.

01 / STRUCTURE

Clarity before decoration.

Organize around the decision someone needs to make next.

02 / INTERACTION

The in-between matters.

Loading, empty, error, and recovery states belong in the design.

03 / CRAFT

Consistency with character.

Use familiar patterns. Give the product a distinct, purposeful voice.

Thoughtful interfaces.
Clear intentions.

I’m Alberto Hernandez Herrera, a product designer focused on intuitive digital experiences across desktop and mobile. My work spans mobile experiences, business interfaces, and e-commerce. I connect information architecture, interaction design, and visual craft—with an emphasis on explaining the reasoning behind each decision.

I’m interested in how creative tools can support human judgment, and how structured, constructive feedback can make their outputs more useful.

albe8709@gmail.com ↗My work on Contra ↗
Product thinkingUI & interactionDesign critiqueDesktop & mobile

About these projects: Atlas and Ritmo are original concepts created for this portfolio with AI assistance. They are not client engagements or shipped products. Screens use fictional data; outcomes are hypotheses to validate.